Miranda Kerr among most valuable models

BANG SHOWBIZ, The West Australian November 20, 2009, 6:57 am
Miranda Kerr, front left, joins the other Victoria s Secret models in New York s Times Square to celebrate the return of the Victoria s Secret Fashion Show to New York.

Reuters/BRENDAN MCDERMID ©

Aussie beauty Miranda Kerr has made it into the top 10 list of the world's most valuable models.

Kerr came in at number nine, while the No.1 spot was taken out by Brazilian beauty Gisele Bundchen.

Bundchen, who is expecting her first child with husband Tom Brady, topped US website The Daily Beast's annual list, which took into account multi-year contracts, advertising campaigns, runway appearances and magazine covers.

She beat Kate Moss (who took second place), while others in the top 10 included new mother Adriana Lima and Christy Turlington.

"We considered four tenets to illustrate a model's visibility and success: multi-year contracts, advertising campaigns, runway appearances, and magazine covers," the website stated.

"Those with retail licensing deals, including Kate Moss and Gisele Bundchen, got credit for those estimated annual earnings, as well.

"Annual income from contracts, primarily negotiated by large cosmetic companies and Victoria's Secret, were weighted 40 per cent because they are the most difficult to get, bear the largest salaries, and indicate a very high level of success."

The world's most valuable models.

1. Gisele Bundchen

2. Kate Moss

3. Adriana Lima

4. Doutzen Kroes

5. Daria Werbowy

6. Alessandra Ambrosio

7. Christy Turlington

8. Natalia Vodianova

9. Miranda Kerr

10. Carolyn Murphy

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