Grace Potter probably could be a pop star and could grace the cover of every major music magazine.
Instead, the gorgeous, blonde American singer decided to dump an album she felt was way too pop and instead continue along the track which has made her one of the darlings of the indie circuit by mixing blues, pop, roots and even country.
It's a rare artist who chooses to take the slow train, rather than the rocket ship to success. While Potter, 29, wants to play sold-out gigs and make a living, she would rather be anonymous than wander around with a bodyguard.
"The record we had was one career path and it would have taken me smack into the middle of the pop girls," Potter says.
"It probably would have got us more press and sold us more records, but I look at the careers of those people and I don't want to be one of them."
This is the kind of attitude which heavily influenced Grace Potter and the Nocturnals' fourth and latest album, The Lion the Beast the Beat.
"There are some artists who can make the same single over and over again," she explains. "I want more elasticity and I want to reflect the kinds of things the fans are listening to and what's going on with the people I love."
The Vermont singer, songwriter and multi-instrumentalist is thrilled by the eclectic nature of the album, which took her out of her comfort zone.
"I wanted to re-form the record from the ground up after having worked on it for two months," Potter says. "There was a piece of me which wishes I had explored other things earlier and, for some reason, I didn't want to make a boring record. I wanted it to be more - more sonically, melodically and lyrically."
Collaborating with the Black Keys' Dan Auerbach on a number of songs helped her to find the new direction. Alongside her longtime band, Potter and Auerbach pushed to create the intensity of a live show in the studio.
To Potter, this is a road album, which roars to life but then settles into something deeper and more interesting, like a long car journey, rather than resting on basic emotions.Potter and her band are making success on their own terms. While the pop girls lend their names to perfumes, this feisty country rocker has a chocolate bar named in her honour - a spicy concoction featuring pistachios and red peppers aptly called Grace Under Fire.
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