Celebrity chef and restaurateur Matt Moran gained a legion of fans during three years as a judge and mentor on MasterChef - yet the famous foodie rarely sat down and watched an episode of the Ten show.
"I've only ever watched two or three episodes (of MasterChef). I don't have a lot of time, most nights I'm working," he explained to AAA.
"I don't like watching myself on TV, I'm very critical."
In October last year, Moran announced he would not be returning to the show this year and he is now focusing his efforts on a new series for Foxtel's Lifestyle Channel, From Paddock to Plate.
"I love doing TV and my theory has always been: I'll do it until I don't enjoy it anymore," he said. "I did three seasons of MasterChef and I'm very grateful because it's probably put me in the position I am now but it was time to go.
"I'm grateful for it and I think what it does for food is a fantastic thing, but it was just time to go."
From Paddock to Plate will take Moran back to his roots in country Australia, where his lifelong obsession of using nothing but the very best produce began.
With filming - mostly in Victoria and New South Wales - to begin in May, Moran will explore the country in search of the finest produce and the people who create it.
"I've never been so excited about a show before," he said. "It's something that I've wanted to do for years and years. To me, it kind of feels like I'm coming home."
In January, Moran's new restaurant Brisbane Rimverbar was flooded in a severe downpour a few weeks after opening and he took to Twitter to post photos of flood-affected areas of the venue, a decision he regrets.
"I made the mistake of putting a couple of photos on Twitter and the media got hold of it and went nuts. I went to ground after that," he said.
"My theory was: I'm a restaurateur and, if we get flooded, we can rebuild. I just kept thinking there are a lot of people worse off than me - a lot of people dying and losing their houses. I don't think people want to hear about me so I just shut up and let it all blow over."
So is Moran adding a Perth restaurant to his growing number of eateries?"It's not on the agenda but never say never," he says.
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