Racy photos of *Mila Kunis *, left, used to promote an anti-cellulite product have been banned in Britain following complaints the ad was misleading.
The promo for beauty company, Rodial, featured the brunette star in a saucy pose which featured in a shoot for Esquire magazine, below, and implied customers could get "a body to die for" by using an anti-cellulite cream.
The ad, sent out as an email, added "Get Mila Kunis' Esquire look with this intensive formula that helps reduce the appearance of cellulite fast . . . streamline your bum, thighs and tummy with this A-list must have."
Officials at Britain's Advertising Standards Authority investigated the company's claims after receiving a complaint about the product's authenticity and have now ruled Rodial chiefs could not back up their boasts about the product.A statement from the authority reads: "Because robust evidence was not presented to demonstrate the implied efficacy claims for the product or that Mila Kunis had achieved the look featured in the photo as a result of using the product, we concluded that the ad was misleading."
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