Quickflix shares jumped again after the company announced a deal with Sony Australia to provide subscription movies streaming through the company's new internet connected consumer devices.
The agreement with Sony means that Quickflix will stream movies to all Sony Bravia Internet Video-connected televisions, any television connected to SVIB-capable Blu-Ray players and Home Theatres, as well as VAIO computers in Australia.
Sony has launched 22 Internet Protocol Television Bravia models (IPTVs) into the Australian market.
Quickflix chief executive Chris Taylor said the company looked forward to bringing Quickflix directly into the lounge rooms of homes throughout Australia.
"The 2013 switchover to digital TV, and the launch of IPTV devices such as the Sony Bravia, is increasing demand for digital entertainment in the home," he said.
"Our online DVD rental subscription service is growing rapidly and we are attracting more and more subscribers.
"The next step in our mission to reach a million customers in five years is the introduction of our streaming service."
The streaming service will launch later this year.
Quickflix shares were up 2.4 cents, or 25 per cent, to 12 cents at 9.25am.Shares in the company have more than doubled this month after it announced last week it was taking over Telstra's BigPond movies DVD rental business followed by Monday's announcement that it had appointed former Telstra Media executive Chris Taylor as chief executive.