Customer service trainers will visit WA's main tourism precincts and major events in a "revolutionary" approach to improving the State's flagging customer service reputation.
The Tourism Council's customer service WAY program, to be launched today, includes training workshops just before peak tourist seasons and big events.
"When the whale sharks and wildflowers turn up, so will our customer service trainers," chief executive Evan Hall said.
"There will be training in each town before events such as Mandurah's Crabfest, Kununurra's Ord Valley Muster and the Margaret River Gourmet Escape."
The workshops cover issues including body language, general attitude, communication and telephone techniques.
Understanding the needs of Chinese, Muslim and Indonesian tourists will be canvassed.
Mr Hall said another major focus would be to equip frontline staff with the skills to promote local products and destinations.
"Every barista, bar attendant, shop assistant and taxi driver can be a champion for their town, encouraging visitors to stay longer and experience more," he said.
"No one is better placed to promote local attractions than local wait staff."
The aim was to work with visitor centres, local government and chambers of commerce to lift all local service standards.
Mr Hall said the program would revolutionise customer service throughout the State, which had extraordinary experiences on offer but needed extraordinary service backup.
Mr Hall said the key to good service was being friendly and knowing a customer's needs.
The council hoped to hold more than 30 workshops a year, starting with Perth on November 6 and Margaret River on November 13 before the Gourmet Escape.
More details are available at www.tourismcouncilwa.com.au .The launch will coincide with the City of Perth's Customer Service Awards, an idea of Lord Mayor Lisa Scaffidi, who has criticised "patchy" Perth service.