No, that's not a typo. The latest addition to Fremantle's retail scene really is called MYRE and from next week its home is the building that used to house retail heavyweight Myer.
The buzzword is "space activation". What that means is that empty building space scheduled for development by Sirona Capital as part of the $220 million Kings Square project will be temporarily used by dozens of short-term tenants, from clothing designers, retailers and artists to hairstylists and manicurists.
The aim is to make use of a space that would otherwise lie fallow for months, lure back to Fremantle some retailers who may not have been in the city for years and test the pop-up shop business model.
Sirona managing director Matthew McNeilly described MYRE as a fun way to show the public some advantages of a revamped Kings Square precinct, work on which is not expected to start before August next year.
Andrew Christie is manager of the project's production floor, earmarked for artisans and designers. He said finding space was an impediment to work for many artists and craftspeople.
A painter, sculptor and woodworker, Christie said he learnt he would have to move out of his workshop in Bassendean about two days before the MYRE space became available."I was sitting in my workshop crying because I had nowhere to make my living," he said with a grin. The project is a collaboration between not-for-profit architectural group Spacemarket, Sirona and the City of Fremantle.