For most people, a week in which you make almost $30 million would be a life-changing one.
For iiNet co-founder and chief executive Michael Malone it warranted a couple of drinks at JB O'Reilly's with his two brothers.
He did not even - he admits with a sheepish grin - pick up the tab for the drinks.
When The Weekend West caught up with Mr Malone in a Subiaco cafe, the affable entrepreneur did not look like a man who had made more money than most people see in a lifetime.
He looked just like any other businessman in a nice but not flashy suit. However, it has been a big week for Mr Malone, having offloaded 5 million iiNet shares this week for $28.5 million.
The sale represented more than one-third of his holding in the company he started out of a Perth garage but Mr Malone, who calls an apartment in Burswood home and still owns iiNet stock worth about $50 million, said he had no plans to splurge on a mansion any time soon. "The intention is just to spread it into diversified shares," he said.
Family is important to Mr Malone and it is a subject that comes up a lot. He regards his brothers as his best friends and it was them he called to celebrate after the shares sale.
Perhaps that's not surprising for someone who grew up as a "geeky loner" of a kid digging trenches for the fencing business his parents started after they migrated from Ireland to Perth in the late 1970s.
"We moved into our house in Padbury and they (my parents) are still in the same house that they bought in 1978 and the business has operated out of there for the whole time," Mr Malone said.
"When we first started Mum was on the shovel as well. Dad would carry the materials and Mum would be in the drain getting ready for when he put the sheet in and then you'd have two little kids filling it in and doing the bolting and everything.
"It was the practical reality of what were you going to do on Saturday or on school holidays - they couldn't leave us at home on our own so we were taken out with them. And if there was a late day they'd even pick us up from school and bring us to the job."
His childhood was not unhappy but probably unconventional, given the lack of a divide between the family home and the family business. "Because the business operated out of the house there was a bit of a blurring between, well, there was no home or work," he said with a laugh.
Mr Malone credits the experience with giving him his work ethic and approach to business and company culture. "Dad has a lot of sayings but one of them is: take care of your customers and they'll take care of you," he said.Mr Malone said he took that attitude into iiNet, not consciously but "because I just didn't know any other way".