Drivers stopping at Muzz Buzz for a caffeine hit will be able to get their car washed at some locations under a deal to further expand the franchise's service offering.
The WA-based drive-through coffee chain has signed a joint venture deal with Pilbara Car & Truck Rentals founder Brian Brennan to develop new sites which include car washes under the Muzz Buzz brand.
The agreement comes as the franchise from next month begins the roll-out of drive-through cash machines at its outlets under a separate venture with listed Perth company Ezeatm.
"You can drive in, get your cash, get a deal on your car wash, get a deal on your coffee," Muzz Buzz founder and chairman Warren Reynolds said. "So all three of them work together really well."
The developments are part of Mr Reynolds' ambition to turn the franchise into an international lifestyle brand.
The chain has about 50 outlets across Australia and New Zealand, with plans to set up franchises in Asia and Europe.
Construction of the first Muzz Buzz site to include a car wash is expected to begin next month in Cockburn and open early next year. Other suburban outlets are planned, as well as in Collie and Port Hedland.
Mr Reynolds said a site in Melbourne was under negotiation and there were several prospects in Queensland.
Each site involves an investment of about $1.2 million.
Before hooking up with Muzz Buzz, Mr Brennan said the idea originated amid the red dust of the Pilbara. "There's no real car washes in a lot of the areas up there," he said. "It was born from that idea."
Mr Reynolds said there was an opportunity to develop a national brand in car washes. "All of the car wash industry right now Australia wide is a bunch of individual outlets: no branding, no real offer, no marketing efforts, no capital value established in a brand," he said.
As well as the greenfield sites, he said potential franchisees may want to rebrand existing car washes under the Muzz Buzz umbrella.
The cash machine roll-out had been delayed from an original April launch date because of certification hold-ups for the Diebold-made machines, Ezeatm chief executive Todd Zani said.
The ATMs will be installed at so-called Muzz Buzz super sites and retrofitted at existing franchises in cases where the footprint can accommodate them.All of the car wash industry right now Australia-wide is a bunch of individual outlets. " Warren Reynolds