The Perth International golf tournament has had an unexpected boost with Emirates naming it one of 10 new tournaments around the world it will sponsor from next year.
The company will become the official airline of the tournament and a co-sponsor.
The new deal, which will continue until 2017, is part of an agreement finalised with the European Golf Tour in London this week.
It is hoped it will attract more high-ranked golfers to Perth and raise the international status of the tournament at Lake Karrinyup Country Club.
The Perth International, already Australia's richest annual golf tournament, is the only Australian event co-sanctioned by both the PGA Australasian and European tours.
The State Government supports the event with a commitment of more than $2.5 million for each of its first three years.
This year, the second Perth International was broadcast to 421 million homes around the world for a total of 1400 hours.
More than 31,000 people attended the event.
A spokesman for Eventscorp said it welcomed corporate support for WA events, big or small.
"Corporate support alongside government sponsorship of events is crucial to maximising the benefits to the State," he said.
As part of the deal, Emirates will also sponsor the Czech Masters, the Scottish Open, the Portugal Masters, the Italian Open, the South Africa Open and the Nelson Mandela Championship.
Emirates vice-president (service departments) Nigel Hopkins said the increased investment in the European Tour was a natural move for the airline, which wanted to expand its global reach to golf enthusiasts in Europe, Asia, Africa and Australia.
"Engaging with our customers and fans through sports has been part of Emirates' brand strategy since our early days," he said.
"It makes sense for us to align our brand with prestigious golf tournaments where the world's most talented players come together.
"We will continue to work with our partners to celebrate the value of sport and deliver meaningful experiences for fans."
European Tour chief executive George O'Grady said the increased investment would give the tour the confidence to support its tournaments globally.
It would enhance the tour's widespread geographical footprint as well as help develop its business in new markets.