They are some of Perth's wealthiest women who are obsessed with fashion but rather than spend big money on international brands they want to help boost the local fashion industry.
Emma Milner has helped set up Perth's first Fashion Society coterie group, 20 high-profile local women including Denise Satterley, Bree Maddox and Tia Ellison.
The group will start with a bang after securing exclusive access and front row seats to some of the most sought-after events at this year's Perth Fashion Festival, which starts on Wednesday with a 15th anniversary show.
Society members will sit in the front row at the stand-alone Jaime Lee Major show, enjoy VIP status at the sold-out Myer Fashion Luncheon and at An Evening with Camilla and Marc where they will also mingle with Aussie cricket great Glenn McGrath and his wife Sara Leonardi-McGrath and get a new season private showing of the popular Australian brand in a suite at The Terrace Hotel.
"We are a group of women who are passionate about fashion," Ms Milner said.
"We share that common goal which is to spend big and enjoy fashion. The trends change so we like to keep up with them. We are women who like to keep up with current trends."
Speaking of trends, Ms Milner said she was already torn on what she was going to wear at the various events through the 15th annual week-long local celebration of fashion.
"My most outrageous piece which I am hoping to bring out to one of the events, if I can walk in them, are those amazing Giuseppe Zanotti heels that don't have a heel I purchased in LA but haven't been out yet," Ms Milner said to audible gasps of shoe envy. Choosing shoes will be even harder for society member Kate Savage who could not put a number on how many shoes she has.
"My mum calls me Imelda Marcos," Ms Savage said. "I never counted because I am scared I would scare myself.
"Probably not more than 500 (pairs), I would hope not anyway."
Perth Fashion Festival founder and director Mariella Harvey-Hanrahan said she was excited the group had been formed just in time for her event's 15th anniversary.
"With their support and engagement of this new program, we look forward to building on a relationship which assists the growth and sustainability of our WA fashion industry," Ms Harvey-Hanrahan said.