About 8000 people are expected to stream through the doors of the Broome Turf Club today for the pinnacle event on the town's social racing calendar - the Broome Cup.
As usual, the big day has dawned bright, clear and sunny, with temperatures set to peak at 32C.
The final week of the annual Broome racing carnival, which included Ladies Day on Tuesday, has attracted thousands of visitors.
Millions of dollars are estimated to have been spent on Broome's tourist attractions and in restaurants and hotels, which have done a brisk trade all week.
The five-star Cable Beach Club Resort & Spa has reported almost 100 per cent occupancy this week, which general manager Ron Sedon has attributed squarely to the event.
"The last week of Broome Race Round continues to have an extremely loyal following, particularly with the Perth social racing fraternity extending their social calendar to Broome," he said.
"It still represents our busiest week of year with approximately half of the guests coming from the east coast to escape the cooler winter months they are experiencing back home.
"The weather here is at its optimum - Broome is in full thrust."
The hottest ticket today will again be the Linneys marquee, where VIP guests dripping in pearls will sip top-shelf champagne and gourmet nibbles, enjoying the trackside action from the shade.
Well-dressed fillies will hope to be picked out of the crowd to appear on the catwalk for Linneys Fashions on the Field.
Judges are scouting entrants until 2.40pm near the entrance to the members' pavilion, with the winner set to receive a Linneys Australian South Sea Pearl pendant set with a pink Argyle diamond and white diamond, valued at $3500.
On the track, a competitive field will race for the 2200m Broome Cup, which attracts horses, trainers and jockeys from all over WA to Broome in a bid to snag the $80,000 prize.
Punters will be entertained with live music throughout the afternoon, and, for those with any cash left after a flutter, the ever-popular two-up after dark.