South Australian dairy farmers have launched their own brand of milk with some of the profits to help secure the future of the local industry.
Milk from the South Australian Dairyfarmers' Association (SADA) will be bottled under license by dairy foods company Parmalat in Adelaide and will be sold through Coles supermarkets across the state.
While some privately owned, farm-based groups have marketed their own products in recent years, SADA says this is the first time a dairy industry association has launched its own label in Australia.
"Our dairy farmers are often asked by people what they can do to support the industry which has been going through some pretty tough times because of low prices, poor seasons and rising production costs," SADA president David Basham said.
"Now consumers can show their support in a very tangible way by purchasing SADA Fresh.
"It will help to safeguard an industry that is vital to the state and make sure they have the choice in the future of buying quality, fresh, local dairy produce."
Forty cents from every two-litre container sold will go to a new fund to finance projects that help secure the SA dairy industry.
SADA believes the same approach could be used by other agricultural industries looking for ways to fund research and development.The new label hopes to secure about one per cent of the milk market in SA where about 220 million litres are sold each year.