West Australians are earning full-time and part-time incomes on YouTube through advertisements, product placement and ambassador programs connected to their online tutorials.
Noranda's Kim Dao is among those earning a part-time income for a couple of hours work each week on her fashion and make-up channel.
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Testimony to the many opportunities online, Ms Dao is also flown abroad for all-expenses paid trips twice a year after a Japanese fashion label discovered her wearing their clothes in her tutorials.
The label, Liz Lisa, now flies the 23-year-old shop assistant to locations such as Paris and San Francisco to act as their brand ambassador.
The highest paid local YouTube star is Rob Nixon, who runs five channels including Nicko's Kitchen. He won't reveal the exact income for his 10-hour days but says it is on par with a well-paid mining contractor.
His success so far has been formidable, particularly because he has never trained as a cook, with his five cooking channels viewed 140 million times.
Mr Nixon said money came through a variety of means, including online advertising through the YouTube partnership program.
About 15 per cent of his income came from advertising and product placement deals.He said he only endorsed products he fully supported and kept all creative control of his program.