Thousands got the inside scoop on The West Australian at a three-day event involving some of the best-loved personalities from the Seven West Media stable.
The West Live interactive event, from Friday to yesterday, showcased the newspaper's writers and Channel 7 celebrities through a range of exhibitions, stage shows and panel discussions.
Among the drawcards was irreverent cartoonist Dean Alston, whose masterclasses gave as much insight into his wry mind as they did tips on how to draw.
Rob Broadfield - a self-proclaimed old-fashioned drinker, journalist, columnist and restaurant critic - entertained the masses with his acerbic wit.
He teamed with wine expert Ray Jordan and some high-profile local chefs in a series of live stage shows demonstrating how to cook, and then how to match the food and the wine.
The five wine masterclasses, which included some of Australia's best-known winemakers, were quick to sell out.
The West's editor Brett McCarthy said about 10,000 people attended West Live, which he hoped would become a regular event.
He said the event was important because it helped make the newspaper and its writers accessible to readers.
Not only did it give them an insight but it also gave advertisers and exhibitors exposure to the newspaper's readers as well.
"I think people just really enjoyed meeting the people behind the newspaper and hearing about what they do and how they go about it," McCarthy said.
"All the experiences you can read about in the paper, you could experience live at the West Live."
The seven zones at the Perth Convention and Exhibition Centre showcased products, services and some of the other areas in the newspaper's coverage, such as sport, business and property.
A panel discussion involving personal finance editor Neale Prior provided answers on a range of complex issues such as superannuation.
Stephen Scourfield held court with discussions about what could be one of the world's most envied jobs, the newspaper's travel editor.
Horticulturalist Sabrina Hahn and Habitat writer Deryn Thorpe fielded gardening questions, while Seven News personalities Basil Zempilas, Susannah Carr and Rick Ardon were on hand to present some of the stage shows.TV vet Dr Harry Cooper came complete with a petting zoo, while Francis Aloysius Thomas Cat, otherwise known as Fat Cat, entertained in the Kids Zone.