Stubbed out: cigarette packs to go plain
Bright colours, logos, slogans and pictures will be eliminated on cigarette packaging under what the Rudd Government claims will be a world first.
The Government will announce tomorrow that mandatory plain packaging will be required for cigarettes and loose leaf tobacco by January 1, 2012 in an attempt to make smoking less attractive, especially for younger people.
But the move will anger tobacco companies, which insist they are entitled to brand their products because cigarettes remain legal.
Under the proposed changes, only brand and product names will be printed on packets in a standard colour, font and position, along with mandatory health warnings.
Packets will only feature basic product identification for retailers and to minimise risks of counterfeiting.
The Government will test different types of plain packets to find the most unappealing design.
Health experts have argued removing colourful branding will strengthen health warnings and stop manufacturers' package design techniques that suggest some products are less harmful.
Both the World Health Organisation and the Rudd Government's Preventative Health Taskforce recommended the introduction of plain packaging.Follow thewest.com.au on Twitter
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185 Comments
I really don't see the point. No matter how colorful or fancy cigarette packs are I still won't be swayed to start smoking.
2 RepliesYet another step towards rudd's vision for the socialist republic of Australia. Tobacco is a legal substance and adults have the choice whether to smoke or not. We do not need a pm who is hellbent on imposing his. morality on us and removing our freedom of choice. Disgraceful
3 RepliesGreat idea! Bright colours, logos, slogans and pictures to be eliminated on political packagings! Oops...wrong subject.
ReplyNext we should completely ban smoking in public and have on the spot fines for people who throw their cigarette butts on the ground or out their car window.
6 RepliesI don't smoke for the packet you idots. Lol. I'm can make my own choices, using my free will and all. Did somebody say nanny state? Next you'll be censoring the internet; oh wait, that's on the agenda too. After being a labour voter my whole life, I'm going to say Rudd can go fist himself. And I'll never vote for a totalitarian party.
2 Replies