Sport and art have always coalesced around the Olympic Games, from the opening and closing spectacles to the designs for the medals, logos and team uniforms.
One Olympics veteran who knows how to mix the two is WA Symphony Orchestra production and technical manager David Cotgreave, who is heading to London for his third Games.
Mr Cotgreave has been headhunted to be the producer at the London basketball arena, where he will create the atmospherics, including live music and performances, bilingual announcements, videos, scoreboards, medal ceremonies and national anthems.
He studied acting at WAAPA and has worked in production at the Perth International Arts Festival and Sydney Theatre Company.
"One thing that appealed to some of the guys at the Olympics is that I had a theatre background and could bring that theatricality and drama to the presentation of the sport," he said.
"A sport is exciting in itself but when you add music, announcers, video, performers and scoreboard graphics you can bring the audience up to an even higher level of excitement," he said.At WASO, Mr Cotgreave co-ordinates the technical elements of the orchestra's concerts and special outdoor events at Langley Park and Kings Park.
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