Premier Colin Barnett has changed his media relations strategy, shying away from regular talk radio slots and turning to live chats on news websites.
Mr Barnett has previously alternated between Perth's ABC 720 and Fairfax Radio's 6PR radio stations every Wednesday morning but has recently trimmed these appearances.
When recently asked by Opposition leader Mark McGowan in parliament why he had done so - saying public accessibility was important and asking what the Premier was trying to hide - Mr Barnett said the decision to pull back on talk radio had not yet been made.
But he, and State Government ministers, "may well do so", he said.
Mr Barnett said the media had changed and a range of different platforms would be used to reach the broadest audience.
And today, The West Australian said it hoped to secure the Premier each month for a live chat on its website, starting on Thursday at 8.15am.
It's not the first time he's dabbled in such forums - which are more stage-managed than talk radio - with the Liberal leader being quizzed by readers of News Ltd's PerthNow website during the State election earlier this year.
Mr Barnett, who admits he's far from being a technocrat, has even started an Instagram account, posting photos of himself with royalty, Chinese dignitaries and corporate leaders, and wearing a Hawthorn jumper after losing a bet with Victorian Premier Denis Napthine over the AFL grand final.
The changed approach follows a fraught beginning to his second term, during which he's been lambasted for belt-tightening policies including public sector job cuts and a downgrade to the state's credit rating.Mr Barnett's change in tack coincides with a similar approach by Prime Minister Tony Abbott, who last month said federal ministers should check in with his office before doing interviews.