Last night 13 diverse WA labels showcased their wares as part of the annual WA Designer Collections at Perth Fashion Festival.
In previous years this popular parade has had a mix of new and established labels, but this year it focused on emerging brands.
From cricketing WAG and former karate champion Jessica Bratich-Johnson's zipped and studded leather handbags to the costume-like "plastic couture" of show closer Dyspnea, there was little to unify these designers.
What many did share was an eye for the commercial, with several going for glamorous evening dresses or shorter-than-short party frocks for 20-something girls with the legs for them.
Monster Alphabet began the show with an impressive collection of relaxed draping, shredded capelets and a blood-red gown with a long, wafting train.
AUGUSTUS showed a clever black lace car coat with leather trim and a frothy lace babydoll dress with flouncy sleeves.
Anna Excell produced pretty paisley mini-dresses and a matching maroon leather top and three-quarter skirt, while Daniella Caputi worked with her trademark balsa wood embellishments and black knife-pleating on summery dresses.
Little Gracie designer Ebony Hunter sent smiling models down the runway in girly polka dot dresses, while Jomay Cao cranked up the wow factor with a long sequinned evening gown with plunging V-back.
Later, former Miss Universe Australia Scherri-Lee Biggs was a show stopper in swimwear by Eastern States label We Are Handsome, which showed its spring-summer collection alongside Gorman and Desert Designs.
Though the parade was to exhibit the best east coast fashion, a homegrown girl stole the show.
Biggs said she made healthy changes to her life to get runway ready but did not want to be a stick-thin model.
"Being healthy is a big part of being happy," she said.
WAH founders Indhra Chagoury and Jeremy Somers said the label had grown immensely since debuting at PFF in 2011.
It pioneered the digitally printed swimsuits now in leading department stores worldwide such as Selfridges, Barneys and Net-a-Porter online and worn by Rihanna, Katy Perry and Miranda Kerr.
"This year has been an instrumental year for WAH and this was really the strength and inspiration behind the new collection," Chagoury said.
Sydney label Desert Designs also showed a strong WA link using works by late Aboriginal artist Jimmy Pike to bring together two cultures.
Though this was her first appearance in the WA Designer Collections, Bratich-Johnson is not a newcomer to runway shows.Fellow Perth designer Betty Tran, who shows her work tonight, chose her bags for the Fashion Palette event in New York last year.