Tourism WA - battered after the Barnett Government failed to honour its pre-election promise of a $24 million boost in marketing funding - has secured a deal with Qantas to promote WA around the world.
The $7.65 million three-year marketing arrangement is believed to be Tourism WA's biggest airline partnership.
WA will be promoted through the Qantas frequent flyer database, Qantas in-flight entertainment, the Australian Way magazine and Qantas.com.
It will also involve online, print, radio and television advertising in key markets, including Britain, the US, Germany and Singapore.
Special airfares and promotions for major events and activities will also be developed.
Qantas chief executive Alan Joyce said the landmark agreement would deliver huge dividends for WA. "We are extremely proud of this new partnership which will increase visitor numbers and tourism spending across WA," Mr Joyce said.
Tourism Minister Liza Harvey said under the agreement Qantas would match State Government funding "dollar for dollar" to promote WA's destinations around the world.
"The partnership will play a vital role in our bid to attract more domestic and international visitors to the State and increase the value of tourism from $7.5 billion in 2012 to $12 billion by 2020," Mrs Harvey said.
"Qantas is one of the world's leading airlines and its new global partnership with Emirates means it will be easier for travellers from around the world to fly to WA.
"Aviation agreements like this one have proven successful in the past, delivering a significant return on investment, and we hope to see more great results from this new agreement." The marketing deal between Qantas and Tourism WA is worth $2.55 million a year.
It comes after similar deals between Qantas and NSW, Queensland and the Northern Territory, totalling about $56 million over three years.Qantas has also recently announced a multimillion-dollar expansion and upgrade of its terminal at Perth Airport, with lounges, improved gate access and new check-in areas.