There can be no sugar coating or contextualising this one.
Labor - for the second time in six months - has been utterly smashed in an election in WA.
The party of Curtin, Hawke and Beazley now cannot convince even three in 10 West Australians to vote for it.
Its stocks are at an all-time low and it has seemingly become irrelevant to WA voters, who do not want what it claims to offer. It cannot even blame the Greens for outflanking it on the left, for that party's vote has fallen as well.
There is no evidence for the assertion that Colin Barnett's recent troubles hurt the Liberal vote in WA.
And there is no other way to interpret a 29 per cent primary vote in the Lower House than a drubbing. Labor's hope that 2010 was a low watermark proved false.
Yes, it held its three of 15 Lower House seats. The loss of Brand, Fremantle or Perth would have been catastrophic.
Melissa Parke was a minister and touted by her party as frontbench material for a generation to come. IT consultant Matthew Hanssen reduced the margin in Fremantle, a seat held by Labor since 1934, to 3.8 per cent.
In Perth, Alannah MacTiernan - a folk hero and the State's most popular Labor figure - ran against Darryl Moore, a dud.
Mr Moore, from Dalkeith, vacated the playing field in the final days of the campaign after embarrassing internet postings surfaced - and he won a 0.9 per cent swing to the Liberals.
In Hasluck, the big-talking bad boys of the Maritime Union of Australia, Construction, Forestry, Mining and Energy Union and Australian Manufacturing Workers Union spent - according to a senior Labor campaign source - 10 times as much money trying to get their man Adrian Evans up as was spent on neighbouring Labor campaigns in Swan and Cowan.
What happened? There was a 3.9 per cent swing against Mr Evans, the third-worst result for Labor in the metro area.
Only in Canning, where Don Randall romped home without a MacTiernan challenge, and in Stirling, where Michael Keenan capitalised on being a high- profile Opposition spokesman on boats, did Labor go backwards more quickly. Oh, and there's the small matter of the Senate, where it's as likely as not that Labor's only winner will be the polarising conservative former union leader Joe Bullock.
The only bright spot was the performance of Gary Gray. Everything else was a bloodbath.
"Three out of 15 seats as a long-term proposition isn't acceptable," Labor State secretary Simon Mead said yesterday. "We need to build our base back."That's true, but it will be impossible unless Labor can reconnect with the aspirations of the WA mainstream. It would be a bold pundit who would predict Labor winning back any WA electorate next time around.