They are well positioned to challenge for their first premiership but regardless of where they finish, this year has been a record-breaking one for the Fremantle Dockers.
The team's stellar season on the field has created off-field success, resulting in bumper merchandise sales and a late- season rush for memberships by premiership-hungry supporters.
A grand final berth next month would help generate a further financial reward for the club through merchandising, ticket sales and prize money.
Merchandise sales at the team's two stores have grown this year, and Fremantle chief executive Steve Rosich said match-day turnover of between $70,000 and $100,000 was not unusual.
"We are likely to receive a merchandise record, highlighting really strong support for the club," Mr Rosich said.
"It's great to see so many people in the community getting behind the football club and wishing the club and our players all the best for September." This year marks the first time the team has played consecutive finals series and Mr Rosich said late sales had lifted club membership to a record 44,008 members.
"One of the drawcards has been access to finals tickets - that's a big driver behind some of the later season memberships," Mr Rosich said."In only four games (this year) we have had less than 750 tickets unsold, which really highlights the value of reserve-seat membership to the football club."