For new mums in well-heeled Malvern, taking time off work to bond with baby can involve a different kind of sacrifice.
With Sunday traditionally the day of rest and family, Tony Abbott opted for a funky coffee shop in the leafy Melbourne suburb to spruik his signature paid parental leave scheme.
Given the criticism from outside and within coalition ranks over the perceived generosity of the scheme, choosing a place where fruit cakes are displayed on sale for $70 may not have been the best location to make his point to working women of more modest means.
And some of the mums with new bubs for Mr Abbott to meet and greet and gush over how good his scheme would be may not have been the most objective observers.
Two of them were sisters (one, a former ambassador for the spring racing carnival, was clad in a fabulous faux leopard skin print coat) whose mother was a local Liberal State MP.
As the media pack trailing Mr Abbott ran the gauntlet of Pramborghinis, one wonders quite what the regular diners at Sissi & Co thought as their nice quiet family breakfast was interrupted.Perhaps they took solace in knowing if Mr Abbott wins, they can have their cake and eat it too.