Eight-and-a-half thousand of the hottest tickets in town took just 12 minutes to sell out yesterday, as WA cricket reaped the benefits of the Perth Scorchers dream run to the Big Bash final.
With a capacity crowd of almost 18,000 packing the WACA Ground for the Scorchers' nailbiting semifinal win over Melbourne Stars on Wednesday, tomorrow night's BBL final clash with Brisbane Heat will be the fifth consecutive sellout at the ground this summer.
WACA chief executive Christina Matthews said the crowds indicated the WA public had fully embraced the game's shortest format.
"It demonstrates to the rest of Australia how passionate the people of WA are about Twenty20 cricket," she said.
"It's a great thing. We're making this a venue Cricket Australia wants to bring more T20 games to."
Though acknowledging the crowds meant more money, the elaborate staging of the BBL games brought extra costs.
"It's not as if we're in the back room and counting our money at the end of the day but it does make our losses in other areas that much more palatable," Ms Matthews said.
"The semifinals and finals are owned by Cricket Australia and we get a percentage of the revenue."
The Champions League qualification gives the team a shot at a share of US$6 million ($5,709,120) prize money and brings opportunities to court the booming Indian market, with the tournament beamed live to millions of viewers on the subcontinent.
Though Shaun Marsh will look to lead the Scorchers' charge to a first BBL title, the game gives WA product and now Brisbane Heat batsman Luke Pomersbach a chance for redemption in front of his old home crowd.
Pomersbach, dumped by WA in 2011 for discipline breaches, has been in spectacular form for Brisbane, his most recent knock a match-winning 112 not out off just 70 balls.
Though the BBL final starts at 5pm, a full day of cricket is on offer at the WACA Ground, with the Western Fury and the NSW Breakers clashing in the final of the Women's T20 from 12.35pm.
'The West Australian' is a trademark of West Australian Newspapers Limited 2013.
All rights reserved.
Select your state to see news for your area.