Australians spent almost $32 million a day buying goods over the internet, with people in country WA leading the way.
Figures from NAB show that online sales are the equivalent of 5.3 per cent of shop sales as Australians look on the internet for bargains. Over the past year, online sales jumped 25 per cent to a record $11.7 billion.
But despite concerns from retailers that local shoppers are sending their dollars overseas, 72 per cent of online sales were from domestic retailers.
Over the past year, 48 per cent of online sales were through online auction sites such as eBay, department stores and fashion and cosmetics retailers.
Another 19 per cent were for home goods, appliances and electronics while 20 per cent of online spending went on toys, games, hobbies, movies and music. While food and alcohol are the biggest volume of shop sales they account for just 13 per cent in the online world.
The NAB's survey also highlighted just how much West Australians, and particularly those outside Perth, like shopping online.
Online spending by West Australians grew 34 per cent over the past year, the biggest increase in the country.
And regional West Australians spent about 10 per cent more than their urban cousins. NAB chief economist Alan Oster said it was clear the mining boom in WA was fuelling online sales.
"At a State level we continue to see WA outperforming the other States, with regional WA remaining the standout in terms of per capita spending," he said.Spending online by West Australians aged over 60 grew more than 31 per cent through the year, faster than spending online by people aged under 30.
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