A WA anti-obesity campaign is taking aim at junk food promotion in sport, calling on WA clubs to dump their "unhealthy" sponsors.
The LiveLighter campaign, which uses a "grabbable gut" to warn people against putting on excess weight, has joined more than a dozen of Australia's most high-profile health organisations to condemn the advertising of fast food and confectionery in sport.
They are using a full-page advertisement in The Weekend West tomorrow with images of toxic fat in the abdomen and the Olympic Games-themed message "Do you want medals with that?"
Heart Foundation WA chief executive Maurice Swanson said junk food advertising and promotion did not belong at any level of sport.
"Our athletes aren't fuelled by junk food and the spectators shouldn't be either," he said.
McDonald's and Coca-Cola are listed as Worldwide Olympic Partners, with Cadbury an official supporter of the London Games.
Mr Swanson said that last month International Olympic Committee president Jacques Rogge was quoted as saying there was a "question mark" over these groups' sponsorship because of concerns about rising levels of obesity.
"While we'd like to see the International Olympic Committee reconsider these relationships, the issue is just as relevant here in WA and also needs to change," Mr Swanson said.
He said Western Force had signed a partnership deal with McDonald's this year which meant "golden arches" now adorned the team's playing shorts and thousands of McDonald's vouchers were distributed to rugby fans.
Healthway chairwoman Ros- anna Capolingua said associating sport with junk food made children think junk food was less unhealthy.She said many WA sports had worked with Healthway to get rid of their unhealthy sponsors, but some had refused.