Perth motorists need to be re-educated to allow more travelling time when driving around the city, according to Lord Mayor Lisa Scaffidi.
Ms Scaffidi said it was time for motorists to adjust their thinking as the city grew and traffic congestion worsened.
She said an appropriate advertising campaign that encouraged motorists to add more minutes to their travel time or vary the route of their journey could be "very relevant and useful".
Ms Scaffidi was commenting on new modelling that shows the partial closure of Riverside Drive for the Elizabeth Quay development will reduce some inner-city traffic to a crawl and add up to 10 minutes to peak-hour travel times.
Ms Scaffidi said people appeared to be unnecessarily intolerant and unable to see the ultimate benefits from developments such as Elizabeth Quay.
She said this was either a cultural phenomenon, or the result of the long-term vision behind the projects not being fully explained or understood.
"Our city is experiencing an exciting and, in my view, much-needed period of transformation," she said. "I have observed in overseas cities that people embrace new developments with little complaint about temporary inconvenience.
"People who use Riverside Drive simply as a 'through route' to other suburbs need to adjust their thinking and plan alternative routes or modes of transport."
Transport Minister Troy Buswell said the city's major projects would have an effect on how people moved in and around the central business district.
"We aim to keep city travellers as up to date as possible on the changes," he said.
Vincent mayor and former transport minister Alannah MacTiernan wants unprecedented investment in public transport.Yesterday, the Committee for Perth released the results of its survey of 505 city residents that revealed improving Perth's public transport system would be a priority for almost one-third of respondents if they were premier for the day. It was considered more than twice as important as services including health, housing and education.
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