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Credit: Gavin Owen/CNET Australia
EFD (Emergency Floatation Device)
According to designer Ben Lau, rock fisherman don't like wearing life jackets because they're, well, bulky, restrictive and not very cool. In many respects they're not too far removed from the watersports enthusiasts that 9th Life strives to cater for.
The EFD is worn on the belt and should the fisherman fall into the water, he/she pulls the red handle which punctures CO2 cartridges to inflate the hook-proof buoyancy device.
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