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In a way, we hate including the 7280 in this list, if only because it was one of the truly unique phones in the short history of phones thus far. Nokia replaced the always-boring numeric keypad on the 7280 with a rotary dial, and in doing so made a phone that was shaped sort of like a lipstick tube. With its art deco-inspired aesthetic, the 7280 would have been a winner, had Nokia's fascinating concept paid off. It didn't.
At the end of the day, there was a reason why all other phones had keypads. The rotary dial was fine for dialling in numbers, but composing SMS messages was a nightmare, and navigating the menus was equally painful.
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