Bruce Abernethy joined Seven Nightly News in 1990 near the end of an outstanding career in the SANFL and the AFL.
In a distinguished career, Abernethy played a total of 314 games. 190 were played with Port Adelaide in the SANFL, 10 State matches, and 114 AFL games with North Melbourne, Collingwood and the Adelaide Crows.
He retired after Port’s 1992 Grand Final triumph, his seventh premiership.
Growing up in the Port Adelaide area, Bruce Abernethy was left with only one option and that was playing for the famous Magpies. Bruce not only fulfilled his ambition, making his debut in 1979, but won premierships in each of his first three seasons (1979, 80 and 81).
He still wanted more out of football and in 1982 came his inevitable departure to the VFL. He played two seasons at North Melbourne (1982, 83) and a further three seasons with Collingwood (1984, 85, 86) where he teamed up with his old Port coach, John Cahill.
At the end of 1986, Bruce returned to Adelaide having played 103 senior games including seven finals matches. With the formation of the Crows in 1991, Bruce added 11 games to his AFL tally for a total of 114 and played in Port Adelaide's 1992 premiership team, his seventh SANFL flag, and last game.
Add the 1987 Port Adelaide best and fairest award to his trophy cupboard, the 1988 Jack Oatey Medal, 1987 All Australian representation and a fistful of other awards, and it makes Bruce Abernethy a footballer of the highest standard.
Bruce joined Seven News as a sports journalist in 1990 and three years later took on the presenter's role following John Casey’s departure, making an immediate impression winning a Clear Speech Award.
Bruce's role expanded with the arrival in 1994 of Footy Plus (formerly the Crows Show), hosting the Saturday afternoon program. In 1998 he took on the role of Boundary Rider for Seven's telecasts of Port’s AFL matches at Football Park.
Despite the Seven Network losing the AFL Broadcast Rights, he managed to maintain his AFL involvement with football commentating on radio through the Austereo Network and looks forward to the AFL returning to Seven next year.
The 2000 Sydney Olympic Games saw Bruce take on a hosting role when he presented Tonight at The Games.
Bruce also is an author of several books. In 1996 he published From Port to A Power and his more recently, Every Pub, co-written with colleague Chris Dittmar. Both made the best-seller list.
Bruce completed an economics degree at Monash University in Melbourne. When he returned to Adelaide in 1987 he worked in the Treasury Department at the State Bank.
In addition, Bruce is a Board Member of Port Adelaide Football Club and the CEO of IJF Australia Pty. Ltd., Australia’s leading commercial furniture and fitout contractors, a National company based here in South Australia.
Bruce is married to Annette and has three daughters, Imogen, 13, Gia, 12 and Brie, 9.
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