Just as I was getting used to a life of hotel rooms, daily mystery flights, politician-stalking, luggage and plane food... it's all about to come to an end.
With just five days of campaigning, it was time last night to switch from the Abbott camp back to the Gillard camp for the final week.
On Monday, Julia Gillard officially launched her campaign in Brisbane.
There'd been quite a build-up, seeing as she'd left it unusually late. I was expecting the air of excitement and inspiration.
Instead, it seemed Labor went out of its way to make it bland. The PM stood in a boring, flat room, in front of a blue screen featuring the phrase 'Stronger Economy. Better Hospitals and Schools'.
She said a number of things we'd heard before, then borrowed a new slogan from Barack Obama. Not 'yes we can', but 'yes we will'. How's that for originality?
The Liberal launch last week featured a sea of supporters waving colourful banners, a catchy song which stuck in my head for at least a week, and a hero's welcome for John Howard.
By contrast, Kevin Rudd looked awkward and uncomfortable, and snuck away before proceedings had finished. There was no catchy song - just bizarre repetitive rock tunes as the speakers walked on stage.
After so much hype, so many promises, and so much spin surrounding Kevin '07, perhaps Labor was railing against the image of the slick, highly-marketed machine it created for itself last time around.
Perhaps Tony Abbott's jibes about 'all spin, no substance' cut through.
It's all well and good to say 'we should be focusing on policy' but a campaign launch is also about emotion, vision and passion, and I didn't feel much of any of those in that room today.
Over the last month, we've been crisscrossing the country at a frenetic pace - getting up at the crack of dawn, heading to new cities sometimes twice a day. We're told this week it is about to get even more hectic.
On Monday night, the Gillard camp flew from Brisbane to Townsville, set to board the bus at 6:40 in the morning, for another day on the hustings in sunny Queensland.
The Prime Minister has blitzed the evening news bulletins, Tony Abbott's on the ABC's Q&A program as I write, and plans are being finalised for another debate and another people's forum, as well as the leaders' final speeches at the National Press Club.
At this stage, it seems the Prime Minister has the edge. But I learnt on the day of last year's Liberal leadership spill not to underestimate Tony Abbott.
He may be far from winning everyone over, but he could still surprise us yet.
11 Comments
How did you go in the Melbourne cup?
ReplyYou hope!
ReplyJodie Speers,your knowledge of politics is not up to standard,and reality,please give it away try reporting on social issues,but politics is not for you
ReplyI'm sick of the media with its demands for a circus and constant questioning on old issues. lets get on with the 21 century and building a nation that is energy efficient and sustainable. Where can the Goverment get the money to build that infrastructure - from Big business and Australia's resdources to build a better future. Instead we get boring done nothing except run Abbott , and one fiesty Julia with so much negativity up against her and still manages to stand with dignity. the...
ReplyGillard's only policy is to fill the airwaves with an anti-Abbott vitriol. Abbott will get rid of this dishonest lying prime minister. If she is prepared to lie to the electorate so blatantly, then she has a serous problem. You just cant believe anything she says now.
ReplyThe only difference between Howard and our Prime Minister is she is upfront; Howard is a much bigger and better liar.
ReplyABBOTT has no surprises left; his NO NO reactions is a lifetime bad habbit for this Winging Pom.
Replyboth parties are acting like second grade school children, and thats what is running this country. when are we going to get a government that will act like adults and not school children. both parties are alaughable joke. its so laughable it embarising that the whole world is watching and laughing at us
ReplyI like Tony Abbott, he's more honest than all the others put together. It's about time we had someone who occasionally stuffs up, way better than those slicker than snot charisma types.
Replyif tony abbott is awinging pom juliar is a winging liar
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