The future of television viewing will revolve around multiple devices, on-demand content and user interaction, according to the ABC.
In Perth for the Media 140 conference in Northbridge, ABC Executive Producer of Multiplatform TV Gary Hayes said TV set was now seen as "just a screen" among the possible ways to receive content.
He said about 18 per cent of the ABC’s online content was viewed via mobile devices, such as iPhones and tablet computers.
“Projections are that in two and a half years time there will be more consumption on mobile than PCs and that has a significant impact on our thinking."
He said consumers were frequently engaging via more than one device.
“The big interest for the ABC at the moment is second screen such as tablets and the TV together," he said.
“Synchronised services will let you play along or vote along as you are watching a live broadcast."
Nielsen consumer and business intelligence executive director Michael Walton told the conference half of mobile phones were now "smart", with that number increasing to 70 per cent for people under the age of 34.
Laptops had also overtaken the desktop computers for the first time.
Mr Walton said 75 per cent of online Australians multitasked while online, with 36 of those people doing so on a daily basis.
Sixty per cent watched TV and used the internet simultaneously and 34 per cent listened to radio and used the internet simultaneously compared to just 10 per cent combining a print medium with watching TV.
Mr Hayes said Australia’s major broadcasters would have to compete with a multitude of online content producers and aggregators.
“One of the interesting questions in the medium term, is what is the role of the broadcaster any more in a world where you can set up an on-demand, pay-per-view channel as a very small operation?
“You’ve got the possibility of third-party aggregators popping up who will aggregate packages of online content for (consumers)."
Mr Hayes said winning audiences in the new media environment would come down to being a trusted "curator" of content.Thewest.com.au is a Media 140 event partner.
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