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Ashy Bines accused of using #doitfordolly suicide awareness hashtag to deflect negativity online

Gold Coast fitness guru Ashy Bines has again come under fire, this time accused of using the #doitfordolly suicide awareness hashtag to respond to negative social media comments about her business.

Last week, the social media star made headlines after a number of customers reportedly found money coming out of their accounts that they were unaware of.

A group of disgruntled former customers launched their own social media page collecting complaints against Ms Bines and her fitness empire.

Gold Coast fitness guru Ashy Bines is accused of using the #doitfordolly suicide awareness hashtag to respond to negative social media comments about her business. Source: 7 News
Gold Coast fitness guru Ashy Bines is accused of using the #doitfordolly suicide awareness hashtag to respond to negative social media comments about her business. Source: 7 News

On Sunday the Instagram page

shared a series of screengrabs that appeared to show the personal trainer responding to negative comments on her personal account with the #doitfordolly suicide awareness hashtag set up by the family of Warwick schoolgirl Amy "Dolly" Jayne Everett, who took her own life last week after constant bullying.

"These people simply asked a question about her new clean treats and she is using a sweet little girl named Dolly who tragically took her own life to respond," the ashybinescompanytruths admins wrote, sharing the picture on Sunday.

"She is the epitome of disgusting and low," they added.

A series of screengrabs that appeared to show the personal trainer responding to negative comments on her social media account with the #doitfordolly hashtag. Source: ashybinescompanytruths
A series of screengrabs that appeared to show the personal trainer responding to negative comments on her social media account with the #doitfordolly hashtag. Source: ashybinescompanytruths

One post came in response to a woman’s comment, who accused the fit guru of unnecessarily “hyping” her “guilt free treats”.

“So the only thing that changed was the branding. A lot of hype for nothing,” a woman wrote.

According to the screen shot posted on the anti-Bines page, she responded saying: “What’s with the hate girls? Spread LOVE. #doitfordolly”

A similar response came after another woman tagged her friend in the post about the gluten free chocolates.

“If you don’t like them, that’s ok no need to comment #doitfordolly,” Ms Bines wrote.

An anti-bullying campaign has been started following the death of Amy 'Dolly' Everett'. She was previously the face of Australia's iconic Akubra hat. Photo: Facebook/AkubraHats
An anti-bullying campaign has been started following the death of Amy 'Dolly' Everett'. She was previously the face of Australia's iconic Akubra hat. Photo: Facebook/AkubraHats

Her responses have been labelled “vile”, “dodgy” and “low” by some shocked to see Ms Bines appearing to link negative online comments to the relentless cyber bullying that led the teen to end her life.

"She is using the death of a young girl so she can play the victim. She is absolutely disgraceful. I am so saddened to read that," one follower replied.

Ms Bines' management has been contacted for comment.

Readers seeking support and information about suicide prevention can contact Lifeline on 13 11 14 or Kids Helpline on 1800 551 800.
Suicide Call Back Service on 1300 659 467.
Mens Line Australia on 1300 78 99 78.
Multicultural Mental Health Australia
Local Aboriginal Medical Service