Australia may be at its best during eight seconds on the back of a bucking bull, according to actor, activist and film-maker Alec Doomadgee.
So much so, he's launching the country's first indigenous rodeo championship.
The Gulf Country Frontier Days Festival - a mix of rodeo, culture and music - will kick off in Burketown on August 16 and run until August 20.
Doomadgee wants the event to showcase the camaraderie of the outback and says there's something to be learnt from watching a white and a black bull rider compete together.
"In that moment, there is no black or white. It's just us, as man, woman against this beast," the 41-year-old told AAP.
"I want this country to be that for more than eight seconds. I want that everyday."
Next week's festival will also see an inaugural Indigenous Rodeo Queen and Princess unveiled, in an effort to honour what Doomadgee describes as the resilient grace of Aboriginal women.
Entrants Kayleigh and Lateicka Johnny meanwhile enjoyed the Mount Isa Rodeo on Saturday, mingling with the event's Queen Quest contenders who are vying for titles of Isa Rodeo Queen and Isa Rodeo Charity Queen.
"I want to celebrate the strength in our women, the power and the grace that they carry themselves with," Doomadgee says of the indigenous entrants.
"I want to put them on a pedestal."
The former radio announcer, who recently scored an Australian Academy of Cinema and Television Arts nomination as associate producer on his documentary Zach's Ceremony, also has aspirations to hold events in the Kimberly and Uluru.
Amongst others, he says he's inspired by Tupac.
One quote in particular: "I'm not saying I'm gonna change the world but I guarantee that I will spark the brain that will change the world".