Woman kicked out of Nike store for breastfeeding in public

Vita Aleksandra Gotfrid was kicked out of a Nike store for breastfeeding in public. Photo: Facebook

Nike have apologized to a woman who was asked to leave one of their stores because she was breastfeeding.

Vita Aleksandra Gotfrid was shopping in an Israel Nike store when her one-year-old daughter started to cry.

She asked her son to go and buy the pair of shoes he was trying on and moved to a different part of the store to feed her child while she watched him stand in the queue.

Breastfeeding in public is not illegal in Israel.


While she was feeding her daughter a Nike manager came up to her and asked her to leave.

“Holly molly! I have just been thrown out of a shop because I was breast feeding my baby,” she said in a post on Facebook.

“The shop’s workers think that breastfeeding in public places is illegal, and said we are living in the 21st Century.

“I explained to him that my son is standing in a queue with my credit card and he could not use it without my presence and that my baby was crying and wanted to eat.


Охренеть!!! Меня только что, выгнали из магазина ( найк на цомет билу) за то, что я кормила грудью ребенка. По мнению ра...

Posted by Vita Alexandra Gotfrid on Saturday, May 30, 2015


“I cannot explain to my 1-y-o-daughter that it is forbidden to feed her in the shop.

“I am sitting here and I’m on the verge of crying,” she wrote.

Her post gained enough attention that Nike eventually responded.

“We respect the right of every woman to breastfeed their babies in any place,” a spokesman said.

“We understand that the employee’s appeal to her made her feel uncomfortable and hurt her feelings and we are very sorry about that.”