Thousands of products are being offered in a free for all - including phones, toys, electrical gear, beauty products and plenty more.

Five years ago Gabby Leibovich started online selling from his lounge room. Now his warehouse in huge, and he says it could fit eight A380 aeroplanes.

On track to deliver a quarter of a billion dollars in revenue this financial year, the discount king wants to share the spoils.

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“We’ve got two amazing deals that we'll be selling at half price - the iPod Nano eight gig, and a product that every girl in Australia wants - the GHD hair styler,” Leibovich said.

The iPod, normally sold at up to $149, is $89 tomorrow; the styler - retailing at $269, will be sold for $139.

“Normally we have one deal a day that starts at midday, but to celebrate our birthday there will be a single deal every hour,” Leibovich said.

It doesn’t come cheaper than this, and with Christmas just two months away, this year you can put presents under your tree for absolutely nothing.

“We have lots of free giveaways – hundreds and thousands that we're giving away on the hour, every hour, starting at midday,” Leibovich said.

• Fisher Price Little People Farm
• Belkin iPad covers
• Telstra cordless phones
• Sony headphones
• Razor Sole skates
• Baby sleeping capsules

“Top brands, great items and all you have to do is pay us one cent shipping.”

Business Review Weekly Magazine's Jessica Gardiner says “the Leibovich brothers are very savvy and I think this is a very clever marketing ploy on their behalf.”

She thinks they read the market well, and are now reaping mammoth rewards.

“They really saw what was happening with the group buying phase or craze overseas in America. What they also did was register a domain name Groupon.com.au and that made it very difficult for the big American player Groupon to come out here. They have that ‘first mover’ advantage, but they also had a defensive play which has really set them up for success,” she added.

“We have over 1.5 million members right now and believe it or not 4,000 new members join us every day. Currently we sell an item every three seconds online, which are unbelievable stats,” Leibovich said.

And now with over 1,000 suppliers, Leibovich argues we need never pay full retail price again.

As for tomorrow's swag of freebies – “there are no strings attached. We make money 364 days of the year, and it’s your turn to enjoy it.”

• Catch of the Day - www.catchoftheday.com.au