Things are looking up for 30 Rock in Germany, days after the series premiere of the Emmy-winning sitcom garnered a zero rating.

An average of 30,000 viewers tuned in to channel ZDFneo on Wednesday night to watch the show - enough for a 0.1 per cent market share, according to German ratings agency Media Control.

While that might not sound like much, it's a major improvement over 30 Rock's free-TV debut on Sunday, when its zero rating translated to fewer than 5,000 viewers. Germany's population is about 82 million.

ZDFneo, subsidiary of public broadcaster ZDF, has been struggling to find an audience since its November 1 relaunch targeted at a younger, hipper crowd.

- *Reuters*