Conference told drinking needs to be 'denormalised'

A conference in Brisbane has been told that society needs to change the way it thinks about alcohol before there will be a reduction in binge drinking.

The Alcohol and Drug Foundation organised the conference to discuss ways to tackle the problem, with organisations and researchers from across the country attending the event.

Victoria's Professor Margaret Hamilton says drinking needs to be "denormalised".

"Its not really all that acceptable to have people who are out of control, vomiting, mess, aggressive, difficult to manage, making a hell of a mess," Ms Hamilton said.

"I think we've got to get that kind of thinking happening. That'll take a long time."